Our Team

 

Sirada

Founder & Chief Executive Officer

Sirada is a motivated and creative cultural heritage professional with her background as a licensed landscape architect who specializing in cultural landscape and heritage management owing to her Erasmus Mundus Joint master’s degree in Europe in Dynamic of Cultural Landscape and Heritage Management. She was involved in renowned landscape design firms in Thailand and Germany and was able to gain experiences in cultural revitalization projects in international level. She contributed to the cultural heritage practice of the UNESCO Office where she liaised with various international institutions. she co-founded Sraya Kultura in 2017, a socio-cultural startup consultancy which aim to integrate cultural heritage preservation with inclusive development across Southeast Asia as well as founded The Roots Routes, an online platform for sustainable tourism and cultural heritage preservation. Currently, she is a consultant in various historic-cultural landscape projects for a renown company in Thailand. She believes that cultural transformation and the place-making design process can shape our society and strengthen shared intangible values through experiences.

 

Stefan

Co-founder & Chief Commercial Officer

Stefan was infected with the travel bug at the early age of 17 when he first came to Thailand as a high school exchange student. Since then his hunger to explore new places continued to grow and he turned his passion towards his profession. With a Bachelor in International Tourism Management from Breda University of Applied Sciences in The Netherlands, he has been working for several private and public organizations in the travel industry all around Southeast Asia. Before joining us at The Roots Routes, Stefan was the general manager of a well-known destination management company (DMC) in Laos, with a strong focus on product and business development. In 2020 he continued his studies with a Masters in Modern South and Southeast Asian Studies at Humboldt University Berlin and Chulalongkorn University in Bangkok. His goal is to transform travel experiences in an innovative, sustainable, and impactful manner.

 

Natnicha

Co-Founder and Chief Design Officer

Natnicha is a professional UX/UI designer who takes a design thinking approach thanks to her architectural background. She has gained international experience in this field during her master’s degree in the UK.  She is familiar with a startup working environment and believes that precious experiences can motivate positive changes to our world.

 

Lyssah

Cultural Heritage Partnership Director

Lyssah Malabonga’s fields of research are cultural heritage, indigenous communities and sustainable development She worked with Diadrasis, Prince Claus Fund, UNESCO National Commission of Philippines, International Information and Networking Centre for Intangible Cultural Heritage in the Asia-Pacific under the auspices of UNESCO and the National Commission for Culture and the Arts (NCCA). Through an Erasmus Mundus scholarship grant, she was able to pursue a Joint Master’s Degree in Dynamics of Cultural Landscapes and Heritage Management which involved universities and museums in Europe – Muséum National d'Histoire Naturelle-Sorbonne Universités and Musée de l'Homme (Paris, France); Università degli Studi di Napoli Federico II (Naples, Italy); Instituto Politecnico de Tomar (Tomar, Portugal); and Université Jean Monnet (Saint Etienne, France). In 2017, she co-founded Sraya Kultura, a socio-cultural startup geared towards the transformation of cultural heritage as drivers for inclusive development across Southeast Asia. Currently, she is a lecturer at De La Salle University and St Scholastica's College in the Philippines

 

Mu

Cultural Experience Development Manager

Meet Mu, our experienced team leader at Roots Route, where a passion for cultural heritage, history, and anthropology runs deep. With a solid foundation in archaeology from the Faculty of Archaeology at Silpakorn University and a background as an archaeologist at the Fine Arts Department, Mu brings a wealth of knowledge and expertise to our team. Mu's journey has taken him on countless adventures through history, thanks to his love for travel and exploration. For 16 years, he served as a dedicated guide, sharing his passion with eager travelers. Now, Mu has found his calling as the leader of our experience development team, where he applies his extensive knowledge to curate unforgettable local tours. Join us on a journey led by Mu, and discover the rich tapestry of history and culture that awaits.

 

Touchapol

Project Assistant

Touchapol, a fourth-year student at the Faculty of Communication Arts, majoring in Communication Management. His insatiable love for travel and cultural exploration fuels his passion for discovering the stories behind communities and their rich heritage. Touchapol is not only a marketing analytics whiz but also an adept campaign manager. With a profound interest in local communities and their cultural legacy, he has enthusiastically joined the Roots Route team as a project assistant, where he plays a pivotal role in steering our strategic marketing efforts and product development. Touchapol's exceptional ability to connect with locals and his relentless drive for learning make him an invaluable asset to our team, ensuring that every journey with Roots Route is an unforgettable experience.

Meet the Interns!

  • Sasinipa Horoungwetkit

    Senior arts student, majoring in Language and Culture at Chulalongkorn University

  • William Longley

    Senior philosophy student at Carleton College

  • Nicholas Whillas

    International Business and Cultural Studies graduate of University of Sydney

  • Madison Wyman

    Politics & International Affairs and Communication Studies graduate of Furman University