The Roots Routes Collective

  • A woman smiling, sitting outdoors near a body of water with trees and a building in the background, in black and white.

    Sirada

    Founder and Chief Executive Officer

    Sirada is a motivated cultural heritage professional and licensed landscape architect. After earning her Erasmus Mundus Joint master’s degree in Dynamic of Cultural Landscape and Heritage Management, Sirada has collaborated with UNESCO and co-founded a consultancy promoting cultural heritage preservation across Southeast Asia. She later founded The Roots Routes, an online platform for sustainable tourism and cultural heritage preservation. Now, she consults on various historic-cultural landscape projects in Thailand, driven by her belief in the transformative power of cultural preservation and place-making design.

  • A young man with short, wavy hair and a wide smile, wearing a dark shirt with a stand-up collar, standing in a modern indoor setting with blurred architectural features in the background.

    Stefan

    Co-Founder and Chief Commercial Officer

    Stefan caught the travel bug at 17 during a high school exchange in Thailand. With his degree in International Tourism Management, Stefan has worked in the travel industry across Southeast Asia. He was a General Manager at a well-known DMC in Laos and later pursued a Masters in Modern South and Southeast Asian Studies at Humboldt University Berlin and Chulalongkorn University. His goal is to transform travel experiences in an innovative, sustainable, and impactful manner.

  • Black and white portrait of a young woman with shoulder-length hair wearing glasses and a dark sweater, smiling at the camera.

    Natnicha

    Co-Founder and Chief Design Officer

    Natnicha is a professional UX/UI designer who takes a design thinking approach thanks to her architectural background. She has gained international experience in this field during her master’s degree in the UK and believes that precious experiences can motivate positive changes in our world.

  • Black and white photo of a smiling young woman with shoulder-length hair, standing outdoors near a marina with boats and trees in the background.

    Lyssah

    Cultural Heritage Partnership Director

    Lyssah specializes in intangible cultural heritage, indigenous communities, and sustainable development. She holds a Joint Master’s Degree in Dynamics of Cultural Landscapes and Heritage Management, granted by an Erasmus Mundus scholarship. With her past collaboration with UNESCO and NCCA, she later co-founded Sraya Kultura in 2017 and is currently a lecturer at De La Salle University and St Scholastica's College in the Philippines.

  • Black and white photo of a woman in graduation attire, standing against a plain wall, with a badge on her shoulder.

    Aim

    Operation and Administrative Assistant

    A Management of Cultural Heritage and Creative Industries graduate with a passion for cultural tourism. Driven by the belief that tourism can empower local communities, she aspires to create travel experiences where travelers connect with Thai culture on a deeper level, while supporting the local economy and preserving traditions for future generations.

  • A young man stands next to a large wooden door with metal hinges and a handle, in an indoor setting. The image is black and white.

    Mu

    Cultural Experience Development Manager

    Our cultural experience development leader, Mu, brings a wealth of knowledge and expertise from his foundation in archaeology from Silpakorn University and a background as an archaeologist at the Fine Arts Department. For 16 years, his passion for travel and exploration led him to continue working as a dedicated guide, curating unforgettable local tours, and eagerly shares his views with travelers.

  • Hongly

    Product Designer

    Hongly is a multidisciplinary product designer and cultural experience creator working at the intersection of heritage, UX design, and community storytelling. With a background in design management and research, he has collaborated with local partners, tour operators, and creative communities to develop meaningful cultural experiences across Thailand. At The Roots Routes, he support the design of self-guided audio tours, cultural workshops, and urban experiences, combining user research with a deep sensitivity to local stories and everyday culture.

Meet Our Interns

  • Black and white portrait of a young man with straight hair, wearing a collared shirt, looking at the camera with a gentle expression, against a plain background.

    Vatcharakorn

    Junior Communication Arts Student, Chulalongkorn University, Majoring in Performing Arts

  • Young woman with shoulder-length hair and a smile, standing outdoors near a building with classic architecture in the background.

    Naomi Lee

    Junior Social Science Student, Nanyang Technological University Singapore, majoring in Sociology

  • A young man smiling on a wooden pier with boats and a body of water in the background, in black and white.

    Touchapol

    Graduate Communication Management Student from Chulalongkorn University

  • Madison

    Madison Wyman

    Politics & International Affairs and Communication Studies graduate of Furman University

  • Black and white photo of a young man wearing a suit and white collared shirt, standing against a plain wall, smiling slightly at the camera.

    Nicholas Whillas

    International Business and Cultural Studies graduate of University of Sydney

  • A man with a beard and mustache, wearing a dark jacket, poses near a river with a bridge and city buildings in the background.

    William Longley

    Senior Philosophy Student at Carleton College

  • Black-and-white portrait of a woman with long straight hair, wearing a blazer over a shirt, looking at the camera with a confident expression.

    Sasinipa

    Graduate in Cultural Studies from Chulalongkorn University,